Iceland is in the midst of an unprecedented tourist boom that has brought wealth to the country, but also myriad issues and challenges. Through a series of short essays, this book provides a unique insight into the social and environmental impact that tourism is having on Iceland, and with wit and intelligence offers invaluable tips for touring safely, responsibly, and in harmony with the locals. A fascinating resource for anyone interested in contemporary Iceland, and an essential companion for all visitors to the country.

Among the topics addressed in this book:

• Why now? – Reasons for the tourism boom in Iceland
• The impact of tourism on Iceland’s housing market, health care system, law enforcement, and search and rescue operations
• Klondike fever in the Icelandic tourism industry
• Touring Iceland and staying safe: the main dangers of travel in Iceland
• Out driving: essential things to keep in mind on Iceland’s roads
• What they think of us: complaints that tourists of different nationalities have about Iceland and Icelanders
• What we think of them: tourist behaviours that really, seriously irk the Icelanders
• Crazy stories of tourists in Iceland
• The environmental footprint: depletion of natural resources, pollution, and the physical impact of tourism
• Taxing tourists, or not – the endless debate
• How the locals really feel about the tourist invasion
• The truth about those Iceland myths: jailed bankers, refusal to bail out banks, believing in elves, incest app, promiscuity, disgusting food …

… and much more.